Slotivo - Salon and Barbershop Booking - Sell Project

Slotivo is a UK-based SaaS platform built specifically for hair salons, barbershops, and nail salons. The idea was simple: the dominant players in the space — Booksy, Fresha, Treatwell — were either charging steep monthly fees, taking commission on every booking, or worse, listing a salon's competitors directly alongside them on a marketplace. Independent salon owners were essentially paying to advertise for their rivals. Slotivo was built to fix that. It gives independent salon and barbershop owners a fully branded, professional booking system with no marketplace, no commission, no hidden fees. Just clean, transparent pricing: £5/month flat, plus a 10p processing fee per booking. That's it. What the Business Does Slotivo is an appointment booking and business management platform for the UK hair and beauty sector. Salons sign up, set up their services and staff in minutes, and get a custom booking portal they can link directly from their Instagram, Facebook, or Google Business profile — letting clients book 24/7 without a single DM or phone call. The core product includes: Smart drag-and-drop calendar with conflict detection, multi-staff views, and colour-coded services Online booking portal — no app needed, works through any browser, fully branded to the business Automated SMS & email reminders to reduce no-shows Deposit and payment collection via Stripe — owners can require upfront payments to eliminate ghost bookings Smart waitlist — when a slot fills up, clients join automatically and are notified when a space opens Client retention tools — flags regulars who haven't rebooked and sends one-click "we miss you" texts Revenue and analytics dashboard — daily takings, staff commission tracking, peak hours Unlimited staff profiles at no extra cost 1-click data export — full client list, booking history, notes. Owners always own their data Every new sign-up gets a dedicated UK account manager who handles setup for free. This white-glove onboarding is a genuine differentiator and a key driver of the strong word-of-mouth growth to date. The Market Opportunity The UK has approximately 48,000 registered hair salons and barbershops, plus tens of thousands of nail salons and independent beauty therapists. The vast majority are small, independent operators — exactly Slotivo's target customer. Booksy charges around £60/month for 3 staff. Fresha takes commission on products sold through the platform and pushes businesses into a marketplace model. Treatwell charges businesses to appear in search results on their own platform. Slotivo competes on price and principle: no commission, no marketplace, no competitor ads. At £5/month plus 10p per booking, even a modest salon doing 100 bookings a month pays just £15. The savings versus incumbents routinely run to £500–£700 per year per customer, which makes conversion and retention straightforward. Revenue Model Revenue comes from two streams: Monthly/annual subscriptions — £5/month or £50/year (effectively 2 months free). Plans are billed automatically and cancel anytime. Per-booking processing fee — 10p per booking, charged on top of the flat subscription. This scales naturally as customers grow. Website Bundle — a one-off £350 package that includes a custom-designed website, domain setup, and a full year of Slotivo. This is a strong upsell for new businesses who need an online presence built from scratch. There is also a free-forever tier (2 staff, 5 services, unlimited bookings) which acts as a top-of-funnel acquisition channel and converts into paid plans as businesses grow. Once businesses have a platform they are scared switching may confuse customers so are likely to start paying. Why It's a Strong Acquisition Recurring revenue — subscriptions are monthly/annual with low churn by nature (switching booking systems is painful for a salon owner with an established client base) Sticky product — all client data, booking history, and staff profiles live inside Slotivo; once embedded, owners rarely leave Underserved niche — the UK salon software market is dominated by companies that have drifted toward marketplace/commission models, leaving a clear gap for an honest flat-rate product SEO-positioned — dedicated comparison pages targeting "Slotivo vs Booksy," "vs Fresha," "vs Treatwell," and others, capturing high-intent switcher traffic Scalable model — the per-booking fee means revenue grows automatically with customer usage, without requiring price increases Low operational overhead — SaaS infrastructure, no physical inventory, no fulfilment complexity Clear growth levers — paid social targeting salon owners, outbound to barbershop groups/communities, affiliate/referral scheme, and expansion into adjacent verticals (beauty therapists, tattoo studios, physiotherapy) are all untouched What's Included in the Sale Full source code and codebase slotivo.co.uk domain All customer accounts and data (subject to GDPR transfer protocols) Stripe integration and payment infrastructure All...