Nemlys Couple App - Sell Project

Describe your business

Nemlys is a mobile-first relationship app for couples, available on both iOS and Android. It helps partners connect through interactive tools like quizzes, games, guided conversations, and growth challenges. The app is fully translated and includes over 2,000 pieces of unique relationship content. We've grown to over 35,000 registered users and 224,000 total downloads with zero paid marketing, powered entirely by organic traffic, ASO, and SEO content.

Why are you selling the business?

We're a small team of three co-founders who have taken Nemlys as far as we can with limited resources. While the business is profitable and growing, we’re now pursuing new ventures that align more closely with our long-term goals. We want to hand Nemlys over to someone who can dedicate focus and scale it properly using the many untouched growth levers.

What is included in the sale?

1. Source code for iOS and Android apps (React Native + TypeScript)
2. Supabase backend and full user database (~35,000 users)
3. App Store & Google Play developer accounts
4. Translations and localized UI in multiple languages
5. Website and SEO blog with ~36k annual clicks
6. All published content (2,000+ quizzes, prompts, exercises)
7. Stripe integration and subscription logic
8. Google Search Console + App analytics (AppFigures)
9. Brand assets: logo, name, domain
10. Customer support documentation and onboarding guides

(Note: no social media accounts included, as they were never created.)

What is the technological stack?

1. Frontend: React Native (Expo)
2. Backend: Supabase (PostgreSQL, Auth, Storage)
3. Language: TypeScript
4. Payments: Stripe (subscriptions only)
5. Monitoring/Analytics: AppFigures, Google Search Console

It’s a simple, modern, and serverless stack with minimal overhead and no custom infrastructure to manage.

What actions are required to keep the business working?

1. Monitor analytics and subscription health (1–2 hours/week)
2. Respond to customer support messages (very low volume)
3. Publish small content or UI updates occasionally
4. Renew app store licenses (annual)
5. Optional: update dependencies or publish minor builds every few months

Overall, it can be run passively, or actively improved depending on the new owner’s goals.

How does your business make money?

Nemlys earns revenue through in-app subscriptions on iOS (monthly and yearly plans). Users unlock premium content and features after subscribing. All revenue currently comes from iOS; Android is live but not monetized, representing a clear growth opportunity. Payments are handled via Stripe and distributed via Apple.

What marketing initiatives have been used for this business?

We’ve focused solely on organic growth:

1. App Store Optimization (localization, keywords, assets)
2. SEO content and quizzes indexed on Google
3. No paid ads, no email marketing, no CRM, and no push notifications
4. No social media presence

Despite this, the app has seen strong retention and conversion, demonstrating product–market fit.

How can the future owner improve this business?

1. Monetize the Android app with subscriptions
2. Run paid user acquisition campaigns (low CAC expected)
3. Implement lifecycle marketing (email, push, in-app)
4. Add win-back flows and user segmentation
5. Launch pricing experiments or new product tiers
6. Improve onboarding and activation
7. Partner with influencers or run content collaborations

The core product is stable and monetized. The opportunity now lies in distribution and optimization.