SPUR - Sell Project

Project details

Website: https://spurwebsite.netlify.app/?

Next step: <ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Deploy backend to production (Render/AWS/DigitalOcean) — configs already included</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Finish Stripe production keys and test live payment flows</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Content moderation &amp; legal review — critical for adult-adjacent apps (age verification, ID verification flow already scaffolded, needs compliance review per jurisdiction)</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">App Store / Play Store submission — dating/adult apps require extra review; budget time for this</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Basic QA pass and load testing on WebSocket matching</span></li></ol><p><strong style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Growth (Months 1-3):</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Convert landing page waitlist into first cohort of users</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Paid acquisition test (dating apps typically need $20-50 CAC in early tests)</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Referral/invite mechanics — codebase already has wingman/trusted contact features that could double as viral loops</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Metro-by-metro rollout (the "ultra-local radius" design is built for city-by-city launch rather than nationwide day one)</span></li></ol><p><strong style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Monetization Optimization (Months 3-6):</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">A/B test the $10/month SPUR+ price point</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Build out the VIP directory listings as a secondary revenue stream (infrastructure exists, needs a payment/booking flow layered on top)</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Add analytics dashboards (partial VIP analytics already built) to optimize conversion funnels</span></li></ol><p><strong style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Longer-Term Expansion:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Native iOS/Android apps (currently a PWA/web app — going native improves push notifications, App Store discoverability, and trust)</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">Expand safety features (background check integrations, video verification) to differentiate from competitors</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="background-color: rgb(253, 253, 252); color: rgb(10, 10, 10);">International expansion — LGBTQ+ inclusive matching is already built in, which many competitors lack</span></li></ol><p><br></p>