German Print on Demand Online Brand - Sell Project

General information: Returning customer rate for the past 90 days: Approximately 16%. Target audience location: DACH region (Germany, Austria, Switzerland), with occasional orders from other EU countries such as France, Belgium, etc. Marketing: FB-Ads, Google Ads, Email Marketing, etc. - All running on automated mode and I have made minimal changes to the ads since early 2022. Customer support is handled by a German-speaking virtual assistant (VA) 95% of the time. For efficiency reasons, many processes have been simplified and automated, which will be passed on to the buyer. Niche: Nature, Outdoor. Founded in mid-2020. Advertising expenses in 2021: Approximately 200,000 EUR. European trademark exists. List of approximately 3500 potential Instagram influencers/micro-influencers available. About 500 of them have already received and promoted at least 1 product for free. Most of these influencers provide the created photos and videos for free, which can be used for website and ads. However, due to time constraints, I have discontinued influencer marketing about 1 year ago. Potential: I have been doing very little with the shop since mid-2022. There have been some changes here and there, but my focus has been on other shops for a long time. I spend about 1 hour per week on the shop, managing some customer inquiries, VA for customer support, checking ads, etc. The intended plan for the shop is to switch from the current Supplier to Printful, in order to integrate dozens of new product types and scale internationally more effectively. The cost of design creation has decreased from approximately 15-20 EUR per design to 0 EUR, thanks to the new AI tools. Moreover, a much larger number of designs can be created, and the quality is much better. I haven't uploaded any AI-generated designs to this shop yet, so the buyer can decide whether to do so or not. Internationalization is also a way to scale the shop further. There are countries outside the DACH region that would perform as well as DACH, but I haven't invested much time in them so far. The buyer of the shop will receive at least 1 year of guidance from me, so that I can share information about the niche, the opportunities, etc. Price: 400,000 EUR. Negotiable. If you are genuinely interested, please send me a private message (PM) now.