Cielo : Online hotel booking system, the social way - Sell Project

Our company is the first and only online booking agent in the world that turns social media accounts into online travel agents. Be social and get rewarded. Share, recommend, book and save money. Our technology replaces affiliate programs with fidelity programs. We share our commission with our clients. The products, services and technology The system is cloud based, developed in Microsoft .Net technology with a multi-layer architecture. Reservations through the "Meta Search Engine". Currently our system accesses over seventy thousand hotels, apartments and other tourist lodgings worldwide. The MSE compares the best prices of hotels' offerings according to the requirements of the end-user. The system segments prices by market in order to respect the Yield Management policies of the hotels. A geo-localization system will offer different prices from a same hotel to potential customers from different regions (for example, a different price for a Customer from the USA to one from Europe)… even though the reservations are made at the same time. Tourist packets/bundles and other products The system allows the sale of all types of tourist packages from any supplier. Events-, concerts-, and theatre-tickets can be sold, together with most other tourist services. The system also supports the sale of physical products. Finally, the system also manages Groupon-type offers. Lucky Draws Online promotions and competitions where participants can win interesting prizes. The deals are published on the website and will be online for a limited time-period. To win the price one has to "purchase" tickets at a low cost or earn free play credits by inviting friends to join the site. In the end a winner is chosen. Non-winners have their cash credited in their accounts, which can be used for future purchases through the website. Our target market is India. We want to be the specialist in selling European destination, especially Spain. Internet penetration in India is only 8%. The annual value of the online travel market is actually six-thousand-million US $ (or 6 billion USD in US-speak); the future growth prospects are very positive. Further, the domestic travel market, inbound and outbound, is developing favorably; our company has interests in both domestic and outbound travel. Serious and strong competition in the Indian online travel agency market does exist. However, most are specialized in selling air tickets and many face serious problems entering the hotel accommodation market. The Indian online market is growing and still has space available for new players. According to market research Europe, especially Spain, is becoming a prime destination of the huge Indian market. MOSL has offices and legal structures already set-up in Spain and India, with all relevant formalities in place to allow the development of the activity. We have a local partner and an agreement in place with an online marketing company in India. The marketing company provides us with a large email database of potential Indian customers actively buying online. We have made a market study of Indian OTAs. The analysis shows the principal activity to be the online sales of flight tickets, whilst there are major issues in establishing a reliable hotel reservations' system. MO has developed a system which will allow it to confront the problems of the competition. It is another reason to assure an exit strategy, the possible merger with or acquisition by a major player in the sector is a viable solutions.