You are buying the code and assets of a fully functional Microsoft Word add-in which is deployed in the market place and has daily active users who have installed it. The target market is people who write christian texts such as ministers, pastors, priests, sunday school teachers, religious studies teachers, and enthusiastic christians.
When a user searches available Microsoft add-ins for words like "christian", "bible", etc. this is the only add-in to appear. The niche is completely dominated currently and this is the source of the current organic users. No other marketing has been attempted.
Key points of value: