Financial Mindset Shift – Financial Education Brand & Content Library - Sell Project

Financial Mindset Shift is a digital financial education brand created to help people develop a better understanding of money, investing, wealth-building, entrepreneurship and business ownership. Built around the tagline “Shift Your Mind, Change Your Future,” the brand shares educational short-form content designed to encourage better financial thinking and greater awareness of wealth-building principles. Established in May 2026, Financial Mindset Shift has developed an identifiable brand identity, an existing library of original short-form content, a presence across three social media platforms and a curated Bookshop.org affiliate storefront. This is an opportunity to acquire an existing digital brand and its supporting assets without having to build the initial identity, content library and social media presence from scratch. What's Included in the Sale 1. Three Social Media Channels The brand has an established presence on Facebook, Instagram and YouTube. Current audience and performance figures: Facebook: 58 followers and approximately 15,000 views over the last 3 months. Instagram: 20 followers and approximately 5,105 views over the last 3 months. YouTube: 26 subscribers and 11,421 overall channel views. These figures represent the available platform statistics at the time of listing. The three channels provide an existing foundation for continued content publishing, audience development and brand expansion. 2. Original Digital Content Library One of the main assets included is the brand's existing collection of original short-form financial education content. The content library contains: ●137 original Reel videos covering financial education and wealth-building topics. ●112 matching static graphics, each corresponding to one of the Reel videos. ●25 additional Reel videos without matching static graphics. This provides 112 complete video-and-graphic pairs, plus 25 additional videos. The content focuses on subjects such as financial habits, money management, investing, passive income, wealth creation, entrepreneurship, business ownership and financial mindset. The library gives the potential buyer an existing collection of content that can support continued publishing and future content development. 3. Brand Identity The sale includes the Financial Mindset Shift brand identity materials, including its logo and associated visual branding resources. The brand uses a consistent black-and-gold visual direction designed to create a recognizable appearance across its social media content. The existing brand identity provides a foundation for maintaining visual consistency while expanding the brand. 4. Bookshop.org Affiliate Storefront The business also includes a branded Bookshop.org storefront: https://bookshop.org/shop/financialmindsetshift The storefront was created to complement the brand's financial education content by providing curated book collections for audiences interested in improving their financial knowledge and business understanding. It currently features five collections: ●Rich Dad Collection: Financial literacy, wealth-building, assets, cash flow and business ownership. ●Investing: Investment principles, stock market knowledge and long-term investing. ●Personal Finance: Budgeting, saving, money management and financial planning. ●Entrepreneurship: Business creation, startup development and entrepreneurial thinking. ●Business: Business management, marketing, leadership and strategy. The storefront offers an additional resource that can be promoted through the brand's social media channels. The buyer can continue developing the collections, introduce additional book recommendations and incorporate relevant book promotions into future content. Affiliate disclosure: The business has not generated affiliate sales or commissions to date. The existing affiliate account, approval and tracking arrangements are not guaranteed to be transferable. The buyer may need to obtain their own affiliate approval and establish new affiliate links. 5. Dedicated Brand Email The dedicated Financial Mindset Shift Gmail account is included as a proposed brand asset, subject to Google's account-transfer requirements and applicable platform policies. It provides a separate email identity for managing brand-related communications. 6. Additional Creative Resources The buyer will also receive supporting resources that can help maintain and continue the brand's content production approach, including: ●ChatGPT prompt used to generate the graphic designs. ●Visual style and branding These resources provide a starting point for creating additional content that follows the brand's existing visual direction. Asset Organization and Handover The digital assets have been organized into separate Google Drive folders for easier access and review. The content library is divided into: ●Brand Identity ●Original Reel Videos ●Matching Static Graphics ●Social Media, Email and Affiliate Account Information ●ChatGPT Prompt The Facebook Page...