Customers now demand more from companies in terms of experience & the ever growing competition in the market is making it even more important for businesses to give maximum focus towards customer experience management, in order to succeed.
Contrary to popular belief, customer experience management is different than customer relationship management. The latter focuses on data of individual customers, their requirements/orders, requests, billings & basically an overall view of what you know about the customer; whereas customer experience data captures how a prospect reacts in every touch point. It’s majorly based on research & surveys.
Do you have an efficient customer experience management strategy in place? Let’s discuss how it’s key to business success.