Founded in 2014 in Sydney Australia, Pet Threads is an established pet clothing and accessories brand and niche ecommerce business. Run independently for four years, it is now time for this solo entrepreneur to hand over the reins of this business to a creative mind with the right marketing chops to take it to the next level and scale for success.
Crafted and tuned by a digital marketing and ecommerce expert/perfectionist, the website is a well-oiled machine that is user friendly and easy to maintain. Future success hinges on the amount of time put in adding new products, running promotions and updating the socials. Right now, I am time poor and with 1-2 hours management a week I am earning average $2k AUD revenue/month, $3k - $4k in peak season (Australian winter months).
The website is inexpensive to run, using open source software which is extremely easy to use and takes advantage of GPL plugin licenses for advanced features our competitors would spend months and thousands of dollars to build. The same site built on Shopify would costs hudnreds in monthly fees to run with such advanced features.
I have built a combined social network of 20k+ followers, primarily Tumblr, Instagram, YouTube and Facebook being my key channels. Engagement is very high on Facebook with posts averaging at 200, 300 likes and more - all organic, no paid spend. With promotion have seen posts go into the 5k+ like range.
Our SEO value is extremely high - we are close to pole position and at least page #1 of SERP listings for more relevant terms - simply search pet clothes, dog costumes, dog hoodies in Google to see. We are out ranking national, big budget chains exceedingly well in this area.
Very happy to talk history and numbers with any interested parties.
The site operates on the Divi platform which is a content and page builder for Wordpress. It is extremely user friendly and anyone with basic web editing skills and a design mind will have no problem maintaining and editing the site.
The dropshipping workflow uses Alidropship and new products can be added in just minutes due to an extremely easy workflow.
The site has Google Analytics set-up, Facebook pixel integration, Mailchimp integration, rewards program, advanced and optimised product pages, checkout process and category pages - meticulously built with eCommerce and digital marketing best practice in mind.