Telecom businesses must now deliver seamless, high-quality voice transmissions, multimedia services and high-speed data transfers in multi-device and mobile environments. Traditionally, telcos have been very quick to react to new developments and technological advances, such as the internet and cellphones. However, they seem to be faltering, especially in the area of revenue generation, with their latest challenge — OTT content providers.
With this model, OTT service providers do not require any business or technology affiliations with network operators, allowing them to operate as lean and nimble players in the telecom world.