How much is Project Steel?

Project Steel is listed for sale at $7,500 USD.

What are Project Steel's current metrics?

Monthly visitors: Under 1K/mo. Monthly revenue: Pre-revenue.

Project Steel - Sell Project

Listed September 26, 2026

About Project Steel

Fitness SaaS for consumers and coaches, built as one connected ecosystem.

Project Steel is an early-stage fitness SaaS platform built around one connected ecosystem for consumers and fitness professionals. Steel combines a premium consumer fitness experience with Steel Coach, a B2B2C platform designed for personal trainers and online coaches to manage clients, assign training, monitor progress and keep everything within one platform. The consumer product is being developed around structured workouts, exercise and set tracking, training history, progress insights, nutrition planning and premium membership functionality. Steel Coach creates a second recurring-revenue opportunity by allowing coaches to subscribe to the platform while giving their clients access to the wider Steel ecosystem. The project already includes an established brand identity, live marketing website, domain, product strategy, UI/UX direction, application development, source code and roadmap. The sale can include the Project Steel brand, projectsteel.co.uk domain, website and application source code, product designs, relevant documentation, development repositories and transferable intellectual property. Steel is currently pre-revenue and under active development, so this opportunity is best suited to a buyer who wants to acquire a substantial head start rather than build a fitness SaaS product from scratch. Potential growth routes include consumer subscriptions, Steel Coach subscriptions, premium programmes, nutrition, affiliate partnerships, wearable integrations, gym partnerships and white-label opportunities. The owner is not under pressure to sell and is looking for the right buyer to take Steel through its next stage of development and commercialisation.

Project details

Website: https://projectsteel.co.uk

Next step: The immediate opportunity is to complete the private beta, onboard early users and introduce paid subscriptions. From there, a buyer could expand the consumer product with deeper progress tracking, nutrition, wearable integrations and personalised training features. A significant second opportunity is Steel Coach, the planned B2B2C offering for personal trainers and online coaches. This could introduce recurring coach subscriptions, client management, programme assignment and progress monitoring within the same ecosystem. Further growth opportunities include native mobile apps, affiliate partnerships, gym partnerships, branded training programmes, AI-assisted coaching, corporate wellness and white-label licensing. The core brand, product direction and technical foundations are already in place, allowing a buyer to focus primarily on finishing commercialisation and customer acquisition rather than starting from scratch.

For sale

Asking price: $7,500 USD

What's included

All related design work, Domain name, All related data

The sale includes the Project Steel brand, projectsteel.co.uk and projectsteel.uk domains, application and marketing-site source code, design assets, logos, relevant product documentation, product roadmap, development repositories, transferable configuration/infrastructure, demo environment, and associated intellectual property owned by the seller. Reasonable technical handover support will also be provided to the buyer. Any third-party services or licences will be transferred where permitted by the relevant provider.

Reason for selling

Project Steel has grown from an initial fitness app concept into a much broader product ecosystem. I’m open to selling to the right buyer who has the resources and appetite to accelerate development, launch commercially and build out the wider Steel ecosystem. There is no pressure to sell, so I’m primarily looking for a buyer who sees the long-term potential of the product and brand.

Project metrics

Average Monthly Visitors: Under 1K/mo

Average Monthly Revenue: Pre-revenue