This is a personal growth and self-care blog with a focus on minimalist living offering original, high-quality content to its readers. It was launched in February 2017 as a side hobby and rapidly grew. It has over 30,000 unique monthly visitors, 3,500 email subscribers and 10,000 instagram followers. The website and its related assets are valued at $37,200.
I am a business coach and serial entrepreneur in the self-help space with an MBA from Stanford University. I own Concept Shop, a studio that builds unique ready-to-launch starter websites in profitable business niches for aspiring entrepreneurs
Note that for the monthly projections we simply took the past year's earnings and divided by 12. We are specifically listing this website as an asset instead of a business because our monetization methods have been experimental and inconsistent.
Nevertheless, we experimented with different means of monetizing the site and are including the results so you can fully evaluate its potential.
$6000 from one brand partnership including writing one blog post and several instagram posts.
Given the high-quality traffic, we just decided to tastefully incorporate ads and earn more revenuep by working with a premium ad network that offers tasteful ads and high RPMs (revenue per thousand impressions).
We recently got accepted to a high quality ad networked called Mediavine. After speaking with them and assessing the blog income reports listed on their site, we believe minimalism.co could yield $25RPM unlocking an additional $750 in revenue per month. Note this figure is only an assuption based on the results published by other lifestyle blogs.
It requires very little to maintain this blog. Monthly operating expenses are approximately $100 per month which includes the website host and other software.
It requires anywhere from 5-10 hours ler week to run this blog. Current business activities include:
Future business operations could include:
The estimated value of all assets is $37,200.
Here is a summary of how we calculated this figure:
Courses have generated roughly $6,000 a year. We marked this figure up by 3x to account for the estimated future earnings by selling the same content and following my framework for the creation of additional courses. This figure is $18,000.
Books have earned on average $400/month since launch in November 2018. We extrapolated that figure out to a year then marked it up by 3x to account for the estimated value of future earnings by obtaining full book rights. There is an opportunity to grow sales of the current set of books, build out the book series and sale foreign language rights. This figure is $14,400.
We included an additional $6,000 to capture the value of the remaining assets that support the website and potential for earnings:
We did not include one-time or assumed monetization tactics (such as earning $6,000 from a brand sponsorship).
We deducted $1,200 in annual operating expenses required to run the site.
Though ownership of content will be transferred you will need to set up hosting accounts in your own name.We will assist you with this process.
Given our early signs of success as well as the popularity of the personal growth and minimalism market, there is an incredible opportunity to grow this website into a thriving business well beyond the $37,200 valuation. With a consistent content strategy and tasteful monetization, this website can have a place amongst popular blogs in the same genre such as The Minimalists and Zen Habits.
If you are an entrepreneur who appreciates personal development and minimalism then this is a great way to combine your interests with a lifestyle business.