Divide - Personal finance & shared expenses - Sell Project

Startup description What does your project do, and how did you start it? Divide is an all-in-one cross-platform mobile and web application designed for personal finance tracking and shared group expenses (Splitwise alternative). Users can effortlessly split bills on trips, manage flatmate expenses, calculate optimal debt settlements, and track personal monthly income and expenses in one unified place. It features offline-first sync with IndexedDB, real-time updates via Socket.IO, native push notifications, and full multi-language support (English, Spanish, French, and Italian). I built this project to solve the increasing frustration with existing expense-sharing tools, which have introduced restrictive daily limits and expensive paywalls for basic features. Divide was designed to deliver a modern, fast, and frictionless financial tool that bridges the gap between personal budgeting and group finances. ──────────────────────────────────────────────────────────────────────────────── Key highlights Stage: Turnkey product, live in production (Pre-revenue) Annual Revenue: $0 (Free app, ready to monetize) Annual Profit: $0 (Very low operating costs: under $5/month) Registered Users: 250+ organic registered users Platforms: Apple App Store, Google Play Store, and Web Store Status: 100% approved and active on iOS and Android Tech Stack: React 18, TypeScript, Tailwind CSS v4, Capacitor 6, Node.js, SQLite / PostgreSQL Localization: 4 languages fully supported (English, Spanish, French, Italian) ──────────────────────────────────────────────────────────────────────────────── Team Who is doing the job behind your startup, and what are their responsibilities? Solo founder and full-stack software engineer. I handled end-to-end architecture, mobile development with Capacitor, UI/UX design, backend API development, database architecture, and native store releases on both the Apple App Store and Google Play. ──────────────────────────────────────────────────────────────────────────────── Tech Stack What technologies and frameworks did you use, and for what? Frontend: React 18, TypeScript, Tailwind CSS v4, Lucide React, Framer Motion. Mobile Runtime: Capacitor 6 (Cross-platform native bridges for iOS and Android, camera receipt scanning, push notifications, haptics). Backend: Node.js with Express (Modular REST API with scheduled background workers). Database: Dual-engine architecture (SQLite for local environments and PostgreSQL for cloud production on Railway). Real-Time and Offline Sync: Socket.IO for live group updates; IndexedDB action queue for offline operation. Third-Party Services: Firebase Cloud Messaging (native push), Apple Sign-In, Google Auth, Resend (transactional emails). ──────────────────────────────────────────────────────────────────────────────── Marketing and growth What were your main growth activities, and what were their results? Growth to date has been 100% organic with $0 spent on paid marketing. Users were acquired through organic search on the App Store and Google Play (ASO), as well as word-of-mouth sharing among friends, flatmates, and travel groups. This resulted in over 250 registered users who actively tested the platform under real-world conditions without critical bugs or crashes. ──────────────────────────────────────────────────────────────────────────────── Revenue and profit Everything related to the financials of your project: Current Revenue (ARR / MRR): $0. The app is currently free to maximize initial adoption and user feedback. Operating Costs: Under $5/month (runs efficiently on Railway and free tiers of Firebase and Resend). Monetization Opportunities: 1. Freemium Subscription: Charge $1.99 - $3.99/month (or $19.99/year) for premium features like receipt photo storage, recurring entry automation, and advanced PDF/Excel reports (the proven Splitwise playbook). 2. Lifetime Access: A one-time purchase ($14.99 - $24.99) for power users. 3. Ad-Supported Tier: Integrated AdMob banner and interstitial ads for free users. ──────────────────────────────────────────────────────────────────────────────── Return on investment What is the payback period, and how buyers can achieve it? Estimated Payback Period: 3 to 6 months. How to achieve it: 1. Immediate Monetization: Introducing a simple Pro plan or a one-time purchase model to the existing and incoming user base will generate immediate cash flow. Converting just 3-5% of an active user base pays off the acquisition quickly. 2. Development Cost Savings: Rebuilding a cross-platform mobile app of this caliber from scratch (with dual-store approval, offline queues, push notifications, and 4 languages) easily costs between $6,000 and $12,000 in agency or freelance fees. 3. Bypass Store Review Roadblocks: The buyer bypasses Google Play's 20-tester requirement (14 days mandatory testing for new accounts) and Apple's strict review process. ──────────────────────────────────────────────────────────────────────────────── Startup assets What is incl...