How much is Willow Mutt?

Willow Mutt is listed for sale at $2,750 USD.

What are Willow Mutt's current metrics?

Monthly visitors: Under 1K/mo. Monthly revenue: Pre-revenue.

Willow Mutt - Sell Project

Listed September 2, 2026

About Willow Mutt

Willow Mutt is an early-stage dog-wellness brand and Shopify store.

Willow Mutt is an early-stage dog-wellness brand and Shopify/content asset focused on calming routines, separation anxiety education, enrichment, and dog wellness. I’m selling because other projects now require my time and attention. This is an opportunity for someone who can consistently develop the existing foundation. The proposed package includes: WillowMutt.com, paid through May 2028. The Shopify store and eligible theme configuration. 22 published educational articles totaling approximately 39,000 words, with SEO metadata and feature images. Assignable Willow Mutt brand materials, original copy, and operating documentation. Selected creative files where transfer rights are confirmed. One 60-minute handoff call and seven days of clarification support. Potential development paths include further content growth, affiliate partnerships, stronger product sourcing, bundles, and email marketing. The buyer summary includes category and keyword-demand research; these are opportunities, not forecasts. Shopify is currently on Pause and Build, so checkout requires reactivation. Google Merchant Center is suspended for a policy/misrepresentation issue. Supplier arrangements and third-party asset rights require revalidation. Instagram account transfer is not included as a guaranteed asset. This is a digital asset sale, not a sale of the seller’s underlying legal business. The final agreement will specify included assets and exclusions. Asking US$2,750, open to reasonable offers. Buyer summary and supporting records are available to serious buyers. Secure escrow preferred.

Project details

Website: https://willowmutt.com/

Next step: A buyer can build on the existing brand, Shopify storefront, and 22-article content library rather than starting from scratch. Potential development paths include: <ol><li data-list="bullet">Expanding and updating the content around dog calming, enrichment, and orthopedic beds, supported by the keyword research included in the buyer package.</li><li data-list="bullet">Improving product selection and margins through authorized US-based suppliers, differentiated products, or higher-value bundles.</li><li data-list="bullet">Exploring affiliate partnerships as an alternative or complement to direct ecommerce.</li><li data-list="bullet">Developing email capture and follow-up campaigns using the existing lead-magnet and email-sequence content.</li><li data-list="bullet">Repurposing educational articles into Pinterest posts, short videos, and social content.</li><li data-list="bullet">Building relationships with dog trainers, pet educators, and relevant creators.</li></ol> The strongest fit is an operator with time to develop the audience, validate offers, and improve conversion. Before restarting ecommerce, the buyer should verify sourcing and fulfillment, address outstanding platform issues, and reactivate checkout. These are opportunities to test, not forecasts or guaranteed results.

For sale

Asking price: $2,750 USD

What's included

Domain name, All related design work

The sale includes WillowMutt.com, paid through May 2028; the Shopify store and eligible theme configuration; 22 published educational articles totaling approximately 39,000 words; article SEO metadata; and the existing product, collection, and page configuration. Also included are assignable Willow Mutt brand materials, original marketing copy, brand guidelines, content plans, email-sequence and lead-magnet content, and selected operating documentation. Images and other creative materials are included only where ownership or transfer rights are confirmed. Eligible analytics-property access may be included following ownership and transfer verification. Transition support includes one 60-minute handoff call and seven calendar days of reasonable clarification questions. The branded email address hello@willowmutt.com is included with the domain. Handover assistance will cover re-establishing the address with the buyer’s own email provider. The seller’s personal Google account, existing mailbox history, and ongoing email subscription are not included. Personal accounts, customer-identifying data, supplier inventory, and unverified third-party assets are excluded. Instagram account transfer is not guaranteed. Product listings do not represent seller-owned physical inventory. The buyer is responsible for ongoing platform costs and reactivating Shopify checkout. The final agreement will specify the exact included assets and exclusions.

Reason for selling

I am busy with other things and no longer have time to maintain this project.

Project metrics

Average Monthly Visitors: Under 1K/mo

Average Monthly Revenue: Pre-revenue