Ergonomic Wellness DTC Brand - Sell Project
Listed August 10, 2026
About Ergonomic Wellness DTC Brand
Established DTC ergonomic pain-relief brand. $67K revenue, 39% margin, 8 months
Project details
Next step: <p>Growth Roadmap for the New Owner</p><p><br></p><p>The business is currently profitable and stable, but there are </p><p>clear, documented paths to significantly higher revenue and </p><p>profit that the current owner has not had bandwidth to execute.</p><p><br></p><p>Immediate Wins (0-30 Days)</p><p><br></p><p>- Build out a proper post-purchase email flow — currently basic, </p><p> potential 20-30% LTV increase with a 5-7 email nurture sequence</p><p>- Implement SMS marketing (not currently active) — 5-10% </p><p> incremental revenue potential</p><p>- Launch Google Ads (brand search + Shopping campaigns) — </p><p> high-ROAS incremental channel that's completely untapped</p><p>- Refresh top-performing Facebook creatives with new angles </p><p> and CTAs to combat ad fatigue</p><p><br></p><p>Medium-Term Growth (30-90 Days)</p><p><br></p><p>- Expand to TikTok Ads — completely untapped despite the visual </p><p> nature of ergonomic products being ideal for TikTok content</p><p>- Launch 2-3 adjacent SKUs (heated back massagers, foot rollers, </p><p> standing desk converters) — fits existing brand and customer base</p><p>- Aggressive Q4 seasonal push — ergonomic products spike in Q4 </p><p> (gifting + home office refresh + tax deduction period), </p><p> potential 2-3x monthly revenue</p><p>- Geographic expansion into Australia, Ireland, and New Zealand — </p><p> proven high-adoption markets, minimal localization work needed</p><p><br></p><p>Long-Term Strategic Moves (90+ Days)</p><p><br></p><p>- Transition top 2 SKUs to private label sourcing — higher margins </p><p> and competitive moat</p><p>- Move to 3PL fulfillment — reduce delivery times from 10-20 days </p><p> to 2-5 days, dramatically improving CX and conversion</p><p>- Amazon FBA expansion for top-performing SKUs — opens a second </p><p> sales channel entirely</p><p>- Wholesale channel development — physiotherapy clinics, </p><p> chiropractors, wellness stores</p><p><br></p><p>Expected Impact</p><p><br></p><p>With proper execution of even 3-4 of these levers, the business </p><p>could realistically 2-3x monthly revenue within 6-12 months. </p><p>The foundation is built — the buyer inherits a working paid </p><p>media engine, a proven product portfolio, and a documented </p><p>growth playbook ready for execution.</p>
For sale
Asking price: $55,000 USD
What's included
Domain name, Source code, All related data, All related design work
Additional Assets Included in the Sale Custom Design System Fully hand-coded Shopify Liquid across all 7 product pages Custom homepage sections (hero, product slider, benefit strips, reviews grid, FAQ accordion, footer) Custom About and Contact page code Complete design system documentation with editing instructions Marketing Assets Meta Pixel with full audience learnings and event tracking data Complete library of 30+ tested Facebook and Instagram ad creatives (images and videos), organized by product and angle Documented winning ad angles across pain-point categories Campaign structure blueprints with recommended budgets and audience configurations Landing page binding recommendations (which creatives pair best with which product pages) Business Operations Complete 15-page Operations Handbook covering daily operations, customer support playbook, financial reconciliation checklists, supplier management, and growth opportunities Full supplier list with contacts, product URLs, negotiated pricing, and shipping timelines (shared post-LOI) Formula-driven P&L Excel with 8-month monthly breakdown Customer support email templates for common scenarios Social & Brand Assets Instagram account with all posts and audience Facebook page with all posts and audience Product photography library Brand style guide (colors, fonts, tone of voice) Post-Sale Support Package 30 days of dedicated hands-on support Two structured check-in calls (Day 15 and Day 30) Business Manager setup assistance Meta Pixel transfer to buyer's ad account Unlimited email support during transition period Occasional post-30-day consultation available at no cost
Reason for selling
Redirecting Focus & Capital to Private Label Venture The current owner(me) is redirecting time and capital into a private label brand build-out that requires upfront inventory investment and dedicated operational attention. This business is at a stage where it needs consistent operator focus to scale into Q4 2026 and beyond — better handed to a focused new owner who can put in that attention than diluted across multiple ventures. The business is genuinely profitable, growing month-over-month, and has a documented roadmap for the next owner to execute. This is a strategic exit, not a distressed sale — the seller simply cannot dedicate the operator focus this business now deserves. The 30-day post-sale support package is designed to give the new owner a smooth transition, hands-on setup for Business Manager and ad accounts, and confidence that the business will continue performing under new ownership.
Project metrics
Average Monthly Visitors: 10K - 50K/mo
Average Monthly Revenue: $1K - $5K/mo