Tiny & Great - Sell Project

Tiny & Great is a two-year-old, profitable e-commerce store specialising in authenticated pre-owned luxury handbags, think Gucci, Louis Vuitton, Prada, and comparable premium brands. The store operates on a clean, conversion-optimised storefront built on Framer, with back-end order management handled through WooCommerce. This is not a side project. It is a proven, systems-driven resale business with documented SOPs, a warm customer base, and multiple untapped growth levers already researched and packaged for the incoming owner. Business Model: Buy authenticated pre-owned luxury bags, list and sell direct-to-consumer online Brands Carried: Gucci, Louis Vuitton, Prada, and other premium designer labels Age of Business: 2 years Profit Margin: 65% Profit Per Item: $80 – $300+ net profit Owner Time Required: Approximately 1 hour per day Location Requirement: Physical presence in the USA (for packaging) or ability to outsource to a US fulfilment partner Why This Business Works The luxury resale market is one of the fastest-growing segments in e-commerce. Consumers are increasingly choosing authenticated second-hand designer goods over fast fashion, for sustainability, value, and exclusivity. Tiny & Great is positioned squarely in this tailwind. The Numbers Make Sense Purchase a pre-owned designer bag. List it. Sell it. Repeat. No product development costs. No manufacturing risk. No returns-heavy category. Stock is sourced strategically, you buy before you list, keeping risk controlled. It Runs Lean 1 hour of owner attention per day covers all operations. Daily tasks are straightforward: product research, creating listings, packing, and dispatch. Simple enough to hand off to a virtual assistant once you’re comfortable with the workflow (full SOPs are included). Proven Demand, Zero Paid Ads The previous owner achieved 90% of all sales organically, no Facebook ads, no Google Ads, no influencer spend. The business has grown on reputation, organic discovery, and word of mouth alone. That means the paid marketing channel is wide open and untouched for the new owner. What You Are Buying This sale is an asset transfer of a fully operational business. Here is exactly what transfers to you on day one: The Store & Infrastructure Framer-hosted storefront, modern, mobile-optimised, ready to sell Order management, customer records, transaction history 2 years of established domain authority and brand recognition The Customer Base 150+ previous customers with purchase history Email list of 600+ subscribers This list is formatted and ready to upload directly as a Custom Audience on Facebook, letting you find 100,000 lookalike buyers The Marketing Arsenal 100 Pinterest-ready keywords researched and compiled, never activated by the previous owner A pre-built Claude AI account with 16 marketing skills (copywriting, SEO, social content, and more) A complete 6-Month Revenue & Restocking Intelligence Calendar The Knowledge Full Standard Operating Procedures (SOPs) covering every daily task The Tiny & Great Seasonal Intelligence Report Onboarding support from the current owner Operations & Daily Workflow This business is designed to be simple. There is no complexity hiding under the hood. The daily operating rhythm is: PRODUCT RESEARCH Identify high-margin pieces to source. The Seasonal Intelligence Report tells you exactly which brands and price points move in any given month. LISTING Photograph, write the listing, and publish to the store. The included AI account with pre-trained skills can generate listing copy in seconds. PACKING & DISPATCH Pack orders with care (luxury presentation matters) and hand off to the courier. Alternatively, outsource this to a US-based fulfilment service. Everything above is documented in the included SOPs. A virtual assistant can be trained to handle all three tasks, the current owner operated the business with roughly one hour of personal oversight per day. Location Requirement Because the business handles physical product, the owner needs either a US physical presence for packaging and shipping, or the ability to set up a relationship with a US-based third-party logistics (3PL) or fulfilment provider. This is a well-trodden path in e-commerce and adds minimal cost. The Growth Package The previous owner built and researched these growth assets but never activated them. They are handed to you on a silver platter. 100 Pinterest-Ready Keywords (Never Used) 90% of sales were made with zero paid advertising. Included in this sale is a hand-researched list of 100 Pinterest-optimised keywords built specifically around the luxury resale buyer persona. These have never been deployed. Based on comparable activations in this category, turning them on is projected to deliver a 20% uplift in website traffic, and Pinterest traffic in luxury fashion converts exceptionally well. 600+ Email Subscribers & Facebook Custom Audience The business has accumulated an email list of over 600 subscribers and data from 150+ real...