roadbar - Gantt-style Jira deadline tracker - Sell Project

Roadbar is a polished, zero-dependency SwiftUI app for Mac, iPhone and iPad that gives Jira users the one view their tool never had: a clean, color-coded personal deadline timeline. It is live on the App Store, Apple-reviewed, and currently free, which means it is actively building an audience with no acquisition cost. The opportunity is straightforward. Atlassian has over 10 million Jira users across 250,000 organizations. Software professionals in that group routinely spend $5 to $15 a month on productivity tools without needing budget approval. No native Apple app fills this exact niche. Jira's own mobile app is bloated and team-centric. Third-party Gantt tools are expensive and aimed at managers, not individual contributors. Roadbar is personal, instant, and already works. The path to revenue requires one decision: introduce a freemium gate. Keep the core free for casual use, put unlimited issues, widgets, and advanced filtering behind a $3.99 per month or $29.99 per year subscription. That single change, achievable in a day of development, creates an immediate conversion funnel from existing organic traffic. From there, the marketing playbook writes itself. A Show HN post, a Product Hunt launch, and a short screen recording shared in r/jira and r/macapps are all free and perfectly targeted. A listing in the Atlassian Marketplace community puts the app directly in front of high-intent users. Small developer newsletter sponsorships cost $200 to $800 and routinely drive hundreds of trials. At a 3 to 5 percent conversion rate from that kind of targeted exposure, reaching $1,000 MRR requires roughly 250 paying users, a realistic target within the first few months of a focused push. The codebase is clean, maintainable, and built entirely on Apple frameworks with no third-party dependencies, meaning ongoing costs are minimal and future features ship fast. A buyer is acquiring a finished, reviewed, niche product with a warm user base, a clear monetization path, and a target audience that is both willing and able to pay.