How much is Plush Toys?

Plush Toys is listed for sale at $119,000 USD.

Plush Toys - Sell Project

Listed February 23, 2026

About Plush Toys

Comfort-Driven Plush Toys DTC E-Commerce Brand for Sale with 4.43/5 in review

This business is a comfort-driven, direct-to-consumer plush toys and gifting brand operating in the global stuffed animals market. Launched in 2024, the brand has generated $339K+ in lifetime sales through a curated portfolio of soft, high-quality, emotionally engaging plush products designed for gifting and everyday comfort. Key Highlights: TTM Revenue: $239K TTM Net Profit: $55K AOV: $50 Customer Reviews: 4.43 on Judge.me Platform: Shopify | DTC | Fully Dropshipping The business combines clear, comfort-led brand positioning with proven product-market fit, attractive margins, and a lean, scalable operating model, supporting repeat purchases and broad demographic appeal. This makes it an attractive acquisition opportunity for e-commerce operators, portfolio buyers, or strategic acquirers in the toys, gifting, or lifestyle categories seeking a simple, growth-ready DTC asset. Investment Highlights Emotion-Driven, Giftable Product Mix Clear, Comfort-Led Brand Positioning Proven Demand in a Growing Category Positive Customer Reviews & Social Proof Lean, Scalable Operating Model Reason for Sale: Owners reallocating focus and capital to other opportunities. Transition: 90-day post-close support included. Financials and additional details available upon request.

Project details

Next step: <ol><li data-list="bullet">Expand influencer and athlete partnerships</li><li data-list="bullet">Scale paid advertising with improved CRO</li><li data-list="bullet">Launch complementary recovery and wellness products</li><li data-list="bullet">Introduce financing or subscription offerings</li><li data-list="bullet">Expand internationally (EU, GCC, APAC)</li><li data-list="bullet">Develop B2B partnerships (gyms, clinics, wellness centers)</li><li data-list="bullet">Build community, content, and ambassador programs</li><li data-list="bullet">Expand into marketplaces or wholesale</li></ol>

For sale

Asking price: $119,000 USD

What's included

Domain name, All related design work, All related data, Email account

Shopify store and website Domain and brand IP Customer database Product catalog, descriptions, and creative assets Branding, imagery, and content library Advertising accounts and historical data Social media accounts Supplier and fulfillment relationships Email marketing assets

Reason for selling

Owners reallocating focus and capital to other opportunities.

Project metrics

Average Monthly Revenue: $10K - $50K/mo