Australian Aged Care Consumables Supply - Sell Project

What You're Buying Brandable domain: VeraPax.com.au (short, professional .com.au; "VeraPax" is an invented brand name) Shopify website: Fully configured tier selection funnel (routes to tier-specific enquiry forms, not checkout) Brand identity: Logo, colour palette, fonts, and usage guidelines Email infrastructure: Domain email authentication configured (SPF/DKIM/DMARC) for deliverability Initial outreach groundwork: Targeted messaging framework and templates from manual NSW facility outreach via enquiries@verapax.com.au Operator-ready SOP & templates bundle: 80+ pages of process documentation covering sales, onboarding, operations, compliance, supplier sourcing, legal/admin, and email workflows Service model positioning: Monthly tiered consumables packs for residential aged care (25-40, 41–70, 71–100, 101–150, 151+ resident tiers) This is an asset sale only—you're acquiring digital assets and brand IP, not a legal entity or business structure. What's Already Built The contract-led service model is structured around suitability, not speed: Visitors select a tier based on facility size Tier cards route to targeted, tier-specific enquiry forms (not checkout) Operator qualifies lead, conducts discovery call, confirms scope Monthly replenishment cycle begins post-agreement The included SOP bundle provides step-by-step instructions for lead intake, qualification, quoting, onboarding, monthly delivery cycles, compliance documentation, and supplier sourcing. Templates cover service agreements, SOWs, email sequences, and incident handling. Email authentication is configured for professional sender reputation. Initial outreach to NSW aged care facilities has been conducted; messaging templates and learnings are included in the handover pack. Why This Niche Recurring need: Consumables (hygiene, incontinence, cleaning, PPE) are replenished monthly in every facility Compliance environment: Aged care operators value audit-ready suppliers with documented processes and substitution protocols Supply continuity: Facilities prioritize reliable delivery over price alone; disruption carries operational risk Procurement simplification: Multi-site operators benefit from consolidated ordering and predictable monthly packs Barrier to entry: Understanding facility procurement cycles, compliance posture, and tier-appropriate product mixes requires sector knowledge—this asset provides that foundation How You Can Monetise Three realistic go-to-market paths: Monthly replenishment packs: Lock in facilities on recurring monthly contracts; negotiate bulk supplier terms as volume grows Facility onboarding service: Position as a procurement partner for newly licensed or transitioning facilities; charge setup + monthly retainer Service-led supply model: Layer value-added services (stock audits, compliance reporting, emergency top-ups) to differentiate from transactional suppliers Results depend entirely on execution, market positioning, and supplier negotiations. Asset Sale Scope INCLUDED IN SALE: Domain transfer: VeraPax.com.au Shopify store ownership transfer (theme, pages, forms, routing, settings, email authentication) Brand/IP assignment: Logo, brand assets, copy, SOPs, templates, all documentation Full handover pack: Brand guidelines, site documentation, offer/pricing docs, sales/ops/compliance SOPs, supplier sourcing docs, legal templates, email templates, outreach messaging framework Goodwill and brand positioning in aged care consumables niche EXCLUDED FROM SALE: Any company/legal entity (ABN/ACN), bank accounts, debit cards, tax history, or liabilities Inventory, stock, or supplier contracts Existing customers, revenue history, or ad accounts Any guarantees of results, deliverability, or performance Buyer will need to establish their own legal entity and banking infrastructure to operate. Brand Due Diligence "VeraPax" is a brandable invented name with no registered trade mark status claimed. Buyer should conduct their own trade mark clearance search if desired before launch. Handover & Support Included with purchase: Complete asset transfer: Domain, Shopify store, brand files, all documentation Full SOP & templates bundle: Delivered as organized digital pack (PDF + editable formats) 7–14 days handover support: Access to seller for questions on asset setup, process clarification, operational intent, and outreach learnings Optional supplier introductions: If requested, seller can facilitate introductions to potential suppliers (no guarantees on terms or acceptance) This asset is suited for operators, agencies, or acquisition entrepreneurs with procurement or healthcare background who want a compliance-ready foundation without building from scratch. If you're serious about launching in Australian aged care supply, reply with answers to these three questions: Do you have experience in healthcare, procurement, B2B operations, or aged care? (Brief description) What's your timeline to launch? (e.g., 30 days, 90 days, evaluating) What's yo...