Profitable D2C Homegrow Brand (Shop & Inventory) - Sell Project

Description We are selling a protected direct-to-consumer (D2C) brand in the homegrow segment with a clear product focus on beginner-friendly homegrow kits (nutrient system) and high-quality seeds for cultivation. The brand was founded in 2024, operates profitably (no losses to date), and has proven performance marketing channels (Google Ads & Meta Ads). It is ideal for buyers looking to scale quickly in the growing homegrow and well-being market. Company Snapshot Business model: Direct-to-consumer (online shop); Shopify + Amazon Core products: Homegrow kit (complete nutrient system) & seeds Year founded: 2024 Brand status: Protected private label (registered trademark) Performance channels: Google Ads, Meta Ads (actively used) Financial status: Profitable / no losses to date Shareholder structure: 2 shareholders Warehousing & fulfillment: Products stored and shipped via a social enterprise for people with disabilities (very attractive cost structure) Included Domains eigen-anbau.com eigen-anbau.de eigen-bedarf.de springarden.de tief-schlaf.de What’s Included in the Offer Inventory of homegrow kits & seeds Transferable trademark rights to “Blumara” (registered brand) Domain bundle (see above) Content assets and creatives used in previous ad campaigns (e.g. large number of UGC videos, ad creatives) Technical setup: Shopify, Klaviyo Know-how from successful Google & Meta performance campaigns Transitional support from the founding team for a defined period Reason for Sale Personal circumstances. Potential Growth Opportunities Post-Acquisition Listing on additional marketplaces Product range expansion (e.g. accessories, accessory subscriptions, care products, complementary supplements) Partnerships with retail partners or specialized garden/wellness stores If you are interested in more detailed insights, I would be happy to get to know you and provide further documentation.