Home Decor & Lifestyle - Sell Project

The business was founded in 2024 and has grown into a profitable lifestyle e-commerce brand specializing in stylish home décor, lighting, kitchenware, and seasonal accessories. Built on Google Ads and Pinterest marketing and supported by efficient operations, the brand has demonstrated consistent revenue growth, strong margins, and clear scalability potential through further marketing expansion.

The business operates with low fixed costs and a flexible dropshipping model supported by a reliable global supplier network, allowing efficiency without the need for in-house inventory. Orders are fulfilled directly by suppliers, keeping operations lean and highly scalable. Over the past 12 months, the business has generated $181K in revenue with $55K in net profit, achieving a lifetime total of $195K in sales. The brand maintains a net profit margin of 30% and a gross margin of 68% YTD 2025.

With proven marketing performance driving a ROAS of 3.46x, the brand is well-positioned for further growth through expanded marketing channels and a broader European audience reach.

Business Overview:

Year Established: September 2024

TTM Revenue: $181K

TTM Net Profit: $55K

Profit Margin: 30%

Business Model: Dropshipping

Platform: Shopify

Growth Highlights

Profitable & Efficient: Since its launch, the business has maintained strong margins and consistent profitability through a direct-to-consumer dropshipping model. It caters to customers seeking stylish home décor, lighting, kitchenware, and seasonal accessories, combining aesthetic appeal with practical, everyday functionality.

Scalable Fulfillment Model: It operates on a dropshipping model, meaning no inventory is held. Orders are processed and shipped directly by suppliers, allowing for low overhead, flexibility, and easy scalability without warehousing or logistics complexity.

Engaged, Targeted Audience: Serves a growing direct-to-consumer audience seeking stylish, high-quality home décor, lighting, kitchenware, and seasonal accessories. The brand drives traffic attracting highly interested shoppers and fostering strong engagement and repeat purchase potential.

Diversified, Proven Marketing Stack: Customer acquisition is driven primarily by Google Ads and Pinterest, supported by strong brand appeal and a visually engaging product catalog. Retention is fueled by efficient dropshipping operations, carefully curated home décor and lifestyle products, and a focus on quality and style, helping to maintain customer engagement and repeat purchase potential.

Built to Scale

This is a rare opportunity to acquire a profitable e-commerce brand with streamlined operations, high margins, and a strong digital presence. The business serves a loyal direct-to-consumer audience and relies on an efficient dropshipping model, positioning it perfectly for continued growth.

Focused on stylish home décor, lighting, kitchenware, and seasonal accessories, the brand combines operational simplicity with consistent demand. It offers an excellent platform for expansion through new product lines, audience growth, and increased marketing budgets across Google Ads and Pinterest, further enhancing its proven scalability and profitability.

A dedicated Marketer Manager & E-Commerce Manager could stay on for a new owner if he/she wishes.