shameproofing - Sell Project

Executive Summary

Shameproofing is a purpose-driven apparel and art brand built around empathy, anti-shaming and self-worth. It includes the premium domain shameproofing.com, a fully built and live store on Fourthwall (with products ready for print-on-demand), full editable brand assets in Canva Pro (logo, colours, fonts, templates), and a verified Pinterest Business account pre-set with “holy grail” keywords and board strategy. It also includes an extensive list of tried and tested potential slogans and a list of influencers to approach for collaboration projects. The package is turnkey, zero inventory, low overhead—ideal for a designer, social entrepreneur or marketer to scale quickly.

What’s Included

1. Domain: shameproofing.com (registered with GoDaddy, fully connected)
2. Store: Fourthwall store with 5 product collections and 40SKU's (t-shirts, posters, digital downloads), site structure, copy and mockups.
3. Brand Assets: A complete brand kit—logo variants, colour palette, font usage (all Canva-native), editable design templates (t-shirts, wall-art, social).
4. Marketing Platform: Pinterest Business account created and linked to domain; keyword research spreadsheet and board strategy sheet included.
5. Creative Expansion Tools: Excel/Google Sheet of future slogans for each collection; design roadmap for new campaigns. List of potential collaborators.
6. Handover Documentation: A Google Drive folder structured for easy transfer (domain transfer instructions, branding kit overview, product assets, website info, Pinterest strategy).
7. Sustainability Positioning: Print-on-demand model, eco-conscious materials, ethical blanks—distinctive niche with strong message.

Why It Stands Out

1. Emotional and mission-based profitable niche: Empathy, anti-shame, positive social impact—ripe for content marketing and social virality.
2. Beautifully branded—assets ready, minimal work required to launch or scale.
3. Low overhead, low risk: No physical inventory, fulfillment already handled via Fourthwall.
4. Marketing setup included: Pinterest account + keyword strategy gives buyer immediate platform for growth.
5. Documented deliverables: Everything is laid out clearly in the Drive structure, reducing friction for buyer takeover.

Important Details for Buyer

1. Revenue/Traffic: This is a pre-revenue brand with minimal traffic. The value lies in branding, assets and launch-readiness rather than current profits.
2. Reason for Sale: Owner has limited time to devote to brand launch and seeks handover to someone ready to scale.
3. Transfer Process: Seller will transfer domain, brand assets, Fourthwall store access, Canva brand kit (via share), Pinterest business account (via invite), and handover documentation once payment via escrow is confirmed.
4. Growth Potential: Opportunity to add new product lines (hoodies, mugs, accessories), ramp up Pinterest/pinned content, collaborate with schools/educators, and leverage campaigns around empathy & anti-bullying.
5. What Buyer Needs to Do: Implement marketing plan (Pinterest, social), upload content, monitor campaigns, perhaps localise for additional regions.

Final Note

Shameproofing isn’t just another store—it’s a brand with heart, message and structure. For someone ready to lead the narrative, it’s a launchpad into meaningful commerce.

“Kindness is strength. Empathy is power. Real always beats perfect.”

Let’s hand this brand over to someone who will take it from dormant to dynamic.

Reason for sale: No time to grow the business any further unfortunately.