Karthik Sridhar - Sell Project

Leadsforsure is here to make B2B lead generation effortless and inexpensive Sutra Services, parent company of multiple successful B2B businesses like SutraHR, and Mumbai Coworking, has recently launched Leadsforsure - the most trusted place for B2B leads. Sutra Services has been operational for over a decade, and have a track record of running multiple successful B2B businesses in the startup, SME, and HR industry. Having been part of the ecosystem right from the time it started to boom in India to now, they’ve gained immense experience. One of the things they learned was that finding quality leads is one of the toughest challenges for any B2B business. Being a B2B business themselves, they understand that the cost of acquisition these days is very high due to an enormous increase in competition. The lack of a single medium to reach out to a large base of potential clients adds to the struggle. Moreover, various techniques that work for B2C businesses would not work for B2B businesses; like hoardings, print and TV ads. After speaking to several business owners about the same struggle, they thought that they could solve this challenge. They realized that their email marketing campaigns could open doors for numerous businesses to reach out to potential clients. And hence, they launched Leadsforsure. Headquartered in Mumbai, Leadsforsure was conceptualized by Waqar Azmi and Anwin Joselyn. They have a mission to make lead generation hassle-free for businesses. They want to watch upcoming entrepreneurs and other B2B businesses succeed, just like them. To make this happen, they are opening up access to this database to trusted partners who pitch to the same set of people they do. This solution is targeted towards businesses that want to reach out to decision makers like CEOs, Founders, Directors, and HR Heads, etc. “With our experience of building and running multiple B2B businesses from scratch, we understand just how important generating leads is for a business. It’s not just about generating a lead, it’s also about the quality and relevancy of it. While building our businesses, we realized that the current solutions are expensive, unorganized, and majorly include irrelevant leads. Lead generation cannot be treated as a one-time activity, it’s a continuous process. With Leadsforsure, we are also making the cost of leads 80% lesser than other solutions.”, says Waqar, confidently. Over the years, Sutra Services has built up a database of over 1.2 lac people from 65K different companies. What makes the database unique is that these only include Founders, CEOs, Directors, CXOs, and other top level decision makers. This carefully curated database only includes official email addresses, eliminating any generic addresses like gmail or yahoo. “Within one week of the launch, we acquired 4 major clients who achieved success with our email marketing campaign. We plan to acquire over 100 clients in the next three months, and be the go-to solution for majority of the B2B businesses.”, adds Anwin, Co-Founder of Leadsforsure. How does it work? Leadsforsure has 4 different pricing plans - Mini, Eco, Popular, and Growth. The set of services increase with every plan. Upon choosing a plan that the customer is interested in, the process begins with finalizing the content for the mailer. While writing the content, the main question is - What do you want to tell your potential clients the most? Once the content is finalized, the rest of the process begins. With dedicated days for every campaign, Leadsforsure ensures that no recipient in their database receives an email from anyone else on the day your campaign is run. Email marketing with such an expansive database assures you a better ROI than other paid marketing campaigns like Google AdWords, etc. Even a 0.2% reply rate can result in 200+ leads. The results are guaranteed since the responses are delivered straight to your inbox for you to see. An email marketing campaign doesn’t simply mean sending an email to the database and waiting for a response. After the first mail, Leadsforsure cleans the data and excludes the people who have already responded. Post this, they also send follow-up emails to the remaining database on a meticulously chosen date. They’ve cracked the email marketing technique. Based on that, they choose the right date and time to run your campaign and the follow-up to provide best results. With this launch, Sutra Services has just ticked off a solution to another major problem faced by B2B businesses. Leadsforsure has a vision to be the largest lead generation platform in India. To know more, visit leadsforsure.in or email them at buzz@leadsforsure.in