Profitable Hunting eCom Brand | Avg $98K Profit - Sell Project

🚀 The Business at a Glance:

1. Business Name: Visionner https://tryvisionner.com/
2. Established: July 2021
3. Niche: Trail Cameras & Binoculars (Hunting/Outdoor)
4. Business Model: 100% Dropshipping
5. Fulfillment Time: 7–10 Business Days
6. Target Market: United States
7. Target Audience: Hunting Enthusiast (14.4m hunters in the USA)
8. Sales Channels: Shopify + Google Ads
9. Average Order Value (AOV): $170
10. Net Profit Margin: 14% (4-Year Average)
11. Average Net Profit Per Year: $98,663
12. Workload: <30 minutes/day (almost fully automated)
13. Email List: 23,600+ highly targeted hunting enthusiasts
14. Support Included: 1 year post-sale support + SOPs + Supplier + VA + Non-compete

🧠 About the Brand:

Visionner is a niche hunting eCommerce brand built in July 2021 that focuses on trail cameras and binoculars for outdoor and hunting enthusiasts — a unique, highly passionate, and evergreen niche. Trail cameras have shown consistent demand growth over the last 20 years based on Google Trends data, making this a reliable niche with long-term upside.

We currently offer 5–6 core products with a simple catalog that is easy to manage. Everything is dropshipped from reliable Chinese suppliers who deliver within 7–10 days, and we’ve built strong supplier relationships to ensure smooth operations and even better margins year after year.

💡 What Makes This Business Special?

✅ Evergreen Niche with Growing Demand

Hunting is a lifestyle, not a trend. Trail camera demand continues to grow steadily, with increasing adoption among outdoor lovers and hunters. According to Google Trends (20-year historical data), the interest in trail cameras is rising — this is not a fad.

✅ 4 Years in Operation — Longevity That Matters

Over 90% of eCommerce businesses fail within the first 3 years.

Surviving and thriving for 4 years with consistent profitability makes this a rare and stable opportunity for new or seasoned entrepreneurs. This is a cash flow positive business with real historical performance.

✅ Low Maintenance – "Set It and Forget It" Google Ads

Our traffic comes 100% from Google Ads, which requires very little ongoing effort compared to Facebook or TikTok. Once optimized, Google Ads can run for weeks without changes. This isn't one of those businesses that need constant tweaking every 48 hours.

✅ High-Profit Seasons – Work Smart, Not Hard

90% of sales happen between October and December. This makes Visionner the perfect seasonal cash machine — work hard during Q4, and take it easy the rest of the year.

✅ Automated Operations

A highly reliable virtual assistant manages :

1. Customer support
2. Supplier communication
3. Order checking

You’ll only need to check in for 20–30 minutes per day.

The only time you may spend more than that is during Black Friday & Cyber Monday, when you’ll be making a lot of money anyway.

VA contact provided. My supplier said “After working with 20+ ecommerce brands, you have the best customer support. He’s always on top of his game”

📬 Email List Value: $46,000+

Visionner has a 23.6K email list of highly targeted outdoor and hunting buyers. Even with minimal effort, our email flows generate 5% of total sales on autopilot. Using industry standards ($2/email), the list alone is worth $46,000+ — and it's barely been tapped with campaigns.

🧾 Financial Summary

1. Avg AOV: $170
2. Avg Net Profit Per Year: $98,663
3. Avg Net Profit Margin: 14%
4. Traffic Source: Google Ads only
5. Upsells: 10% of total revenue comes from post-purchase upsells (a sign of strong buyer intent)

We’ve never aggressively scaled the store simply because I manage 5–6 other eCom stores, but the margins have remained healthy and consistent at 13-15% yearly profit margin %— meaning the fundamentals are solid. There's a big opportunity here to scale it up with more effort.

📦 What You Get

1. Shopify store + domain + full ownership
2. 5–6 winning product listings with proven performance
3. Contact info for trusted supplier (English-speaking, offers 5–10% yearly product cost discount)
4. Contact and SOPs for our customer support VA (top-rated by supplier & customers)
5. 23.6k+ email subscribers
6. Access to post-purchase upsell flow
7. 1 year post-sale support from the founder via email & WhatsApp
8. Signed non-compete agreement

📈 Growth Potential

This business is set up for scale. Here's what a motivated buyer can do:

🧲 Add More Traffic Channels:

1. Facebook Ads
2. Instagram Ads
3. Pinterest Ads
4. TikTok Ads
5. Influencer partnerships (YouTube, TikTok, Instagram)
6. 
   

🌍 Expand to Other Markets:

1. Currently only selling in the US
2. Expand to Canada, UK, Australia, New Zealand, and Europe — all high-potential markets for hunting gear.

📈 SEO + Content:

1. Add blog content & SEO to drive long-term organic traffic
2. Rank for keywords in the hunting niche (binocular reviews, trail camera comparison, etc.)

📦 Product Expansion:

1. Add accessories and related gear
2. Introduce bundles or subscription box for hunters

🧑‍💼 Seller Support

You’re not buying a store and getting ghosted. I’ll provide:

1. 1 Year of ongoing support via email and WhatsApp
2. Strategic advice on scaling during Q4 (Black Friday/Cyber Monday)
3. Option to keep using our A+ VA, praised even by our supplier

⚠️ Final Notes

This store is ready to print money during Q4, and the foundation is already built for a hands-off operation. If you want a store that:

1. Has real profit history
2. Is fully automated
3. Runs in a growing niche
4. And has untapped scaling opportunities

Then Visionner is the perfect acquisition.