How much is NO GUEY JOSE?

NO GUEY JOSE is listed for sale at $160,000 USD.

NO GUEY JOSE - Sell Project

Listed April 9, 2025

About NO GUEY JOSE

Registered U.S. Sauce and Hot Sauce Brand + Complete Business Concept

Hey makers and food brand hunters — we’re selling NO GÜEY JOSÉ, a registered U.S. brand of bold, flavorful sauces and hot sauces with a strong identity and proven market demand. The brand is already validated in Ecuador and now ready for a new owner to grow it in the U.S. or beyond. What’s included: Trademark registered in the U.S. (USPTO No. 97289434) and Ecuador Full product portfolio (BBQ w/ whiskey, Tajín-style liquid, Buffalo, Teriyaki, etc.) Industrial and retail-ready formats Packaging & label designs (some already in English) Production diagrams and standardized recipes Website domain + active social media accounts Full branding and marketing strategy Health certifications (Ecuador) Optional: existing business operation in Ecuador with suppliers, team, and track record. Why we’re selling: Ecuador’s tough economic conditions pushed us to restructure. The U.S. market is our next logical step, but we’re looking for a partner (or buyer) to take it over. 3 Purchase Options: Brand only (trademark + visual assets + products) Brand + U.S. business model + guidance Full Ecuador business + U.S. brand + all assets Ideal for: Food brands or DTC founders looking to expand Distributors wanting a ready-to-go product line Entrepreneurs or investors who want to skip the brand-building phase. We’re open to negotiation depending on what package you’re interested in. We can also offer support to help you launch it right. Let’s talk: jla1981@gmail.com. +593987626196

Project details

Built with: Adobe Illustrator,"Photoshop",CANVA,Figma,Google Drive,Microsoft 365,Meta Business Suite,wordpress,BlueHost,Manual processes standardized,CRM

Website: https://www.nogueyjose.com

Next step: We’ve built NO GÜEY JOSÉ with the vision of creating a global sauce brand — not just another Latin product. While the brand has Latino roots and personality, the real opportunity lies in offering bold, original sauces inspired by flavors from all over the world.We imagined a lineup of sauces that fuse global influences — from Japanese-style Teriyaki to American BBQ with whiskey, to botanera-style hot sauces, and future blends using unique spices from Asia, Africa, and beyond.A buyer can take this further by:<ul><li>Launching new SKUs inspired by global cuisines under the same playful, bold brand</li><li>Expanding into retail, foodservice, or DTC with strong storytelling and flavor innovation</li><li>Using our validated production processes and assets to fast-track manufacturing</li><li>Positioning NO GÜEY JOSÉ as a challenger brand in a category dominated by boring, traditional players</li></ul>We don’t have the capital (and maybe not all the skills) to make it global — but we know someone else can. Everything is ready to go; it just needs the right push.

For sale

Asking price: $160,000 USD

What's included

Domain name, All related design work, Email account, All related data

U.S. registered trademark: NO GÜEY JOSÉ (USPTO No. 97289434) Ecuador trademark registration Full brand identity: logo, colors, typography, brand manual Complete product portfolio with unique recipes Standardized production processes and diagrams Packaging and label designs (some in English, retail and industrial formats) Domain name and access to social media accounts Branding and marketing strategy brief Health certifications (Ecuador) Optional: operational business in Ecuador (negotiable)

Reason for selling

The economic situation in Ecuador has become increasingly challenging, and while we’ve built a strong foundation for this brand, we’ve reached a point where we need capital to invest in marketing and growth — especially for international expansion. We still fully believe in the potential of NO GÜEY JOSÉ. That’s why we’re offering flexibility: If you're not interested in acquiring the full business, we’re open to selling the U.S.-registered brand, along with all branding and business strategy assets. This would allow us to continue operating in Ecuador, and potentially even collaborate in the future. You could use the brand to launch your own line, and later import our products under the same label. This isn’t a liquidation — it’s an invitation to take something proven and give it the scale it deserves.

Project metrics

Average Monthly Revenue: $5K - $10K/mo