SohoPaws - Sell Project

Soho Paws is a direct-to-consumer brand specializing in stylish wear products for dogs, including sweaters, jackets, puffers, harnesses, and leashes. Established in 2020, Soho Paws has seen consistent growth, achieving over 80,000 annual visits and generating $49K in revenue in 2023, reflecting a 69% compound annual growth rate (CAGR). Products are designed in the US and made in China, brand is registered with USPTO Operated by two friends with full-time jobs, the business has earned a stellar 5-star rating on Etsy, supported by more than 1,300 customer reviews. Operations are streamlined through automated processes, including direct shipping from a reliable 3PL fulfillment center in Miami, Florida and customer service managed by a virtual assistant in the Philippines. The owners commit minimal time, averaging 1-2 hours per week to oversee inventory, marketing, and vendor payments. As of November 2024, the Etsy account has been suspended due to the resale of pet apparel products not designed by Soho Paws, which was done as a way to test customer demand before designing and ordering products. The owners are now looking to sell to pursue opportunities more aligned with their corporate finance backgrounds, as revenue has been impacted due to Etsy suspension. Key growth opportunities include: opening an Etsy store, improving branding, growing social media presence, SEO optimization, email marketing, performance marketing, expanding into new third-party marketplaces, and expanding its brick-and-mortar presence through Woofgang Bakery franchises (approved vendor).