Unique Swiss - Sell Project

My name is Marko Nikolic, I am the owner of Unique Global LTD. a limited liability company with four subsidiary businesses under company name and tax information.

VALUE POINTS OF THIS BUSINESS:

1) PROFIT 

At ~10,000$ of profit per month, this business proves that, even with optimal marketing budget, it reaches the target audience with low CPC and CPA, resulting in presented numbers with relatively low marketing budget.

2) SWISS PRODUCTION LINE

Unlike competitors who struggle to even include regular automatic timepieces in their selection, we have managed to build a “Swiss Made” brand in just 2,5 years, meaning we have timepieces which are completely made in Switzerland and we have it on several locations. This was done by high level knowledge of outsourcing and focusing on the goal of quickly establishing cashflow rather than investing 100,000$ prior to making money, more information with buyers.

3) HIGH LEVEL COLLABORATIONS + CONTRACTED COLLABORATIONS

With this business, a collaboration where you gift a 1500$-10000$ timepiece to high level individual (ex. 1-2 million followers on Instagram) is highly praised. Not everyone gets the opportunity to collaborate with watch brand, let alone build a timepiece with them. We offer that, meaning this business can, with relatively low cost, collaborate with many more famous legends with very low cost and therefore establish a name tied to being worn by very high value individuals.

4) FIVE YEAR HISTORY - GROWTH POTENTIAL 

Business of this kind can grow to 10x from what we have built this far in 5 years. 

5) 20000$ STOCK

With the business, we sell stock of dials and watches in Hong Kong (no storing fee), Serbia (no storing fee) and Switzerland (no storing fee) which is at all times estimated at about 20000$ depending on the sales.

6) VARIETY OF PRODUCTS

We offer a variety of products under each item which we sell, carefully chosen with our suppliers to provide prices better than anything currently online.

7) AI INTEGRATION

We include chatbots and develop further prompts in order to conversate with the buyers, as it can be time consuming yet most buyers still prefer to hear more information through Whatsapp, Facebook, Tiktok or Instagram chats.

COMPANY 

A Swiss watch brand with potential to become generational wealth. 

Unique Swiss is well established brand which started in January of 2020. during the pandemic as e-com solution for growing demand. Since the beginning, it has remained a place which provides different type of watches in different price ranges, ranging from 70$ up to 10000$ for premium Swiss made products we have sold.

APPROACHING 5 YEARS OF HISTORY

Through our history, the brand had its ups and downs, however we always managed to lead the business properly and results including collaborations with Italian actors, Eurovision finalists, sports figures from tennis, golf, snooker, GT racing and being worn by big names such as Big Daddy Kane speak for itself, apart from where Unique is in cultural terms, profit of the company is near all time high.

WEBSITE WITH DOMAIN + BACKUP WEBSITE

To always be prepared, with the business we also sell a backup websites on Ecwid, Wix and Shopify.

CONTRACTED COLLABORATIONS

Most of the collaborations which we have in place are still under contracts meaning you may ask for future endorsements without any financial loss however we will disclose further details with buyer.

SUPPLIER NETWORK

To ensure the business, we have 3 audited Switzerland suppliers, offering a Swiss Made movement, assembly and certification with the best terms on the market. Hong Kong with suitable terms and Serbia with also suitable terms which is in our warehouse. 

CHRONO 24 PERSONAL ACCOUNT

With the business, we also sell account on Chrono24 which is the biggest platform in the world for watches.

MARKETING 

Our marketing philosophy is simple, we invest in SALES, therefore the main objective are the ads which convert, as targeted as possible, as tied to the buyer as possible. We are not investing tens of thousands into brand recognition advertisements and etc, rather than that, we always aim to reach barter collaboration with high level individuals, considering the value of our goods can reach up to 10000$ and to the owner of the business that is only the building cost, such collaborations can go a long way and can even secure a social media post from someone who charges 10000$ for it. 

Cost Per Click with this business goes as low as 0,11$ and up to 2-4$ mark on a highly targeted audience. Marketing strategy for optimal results is already set up, you just need to apply the strategies.

As said above, 75-85% of clients come from ads with existing content, the business was built to sell and can continue driving clients to the future owner as soon as the new owner takes over the business.

Apart from regular strategies, there are strategies we developed at the start of this business and we have grown them since, they include no money, but different ways of answering to existing demand which is already out there. Apart from mentioned strategies there are more strategies we utilize but it would be personally discussed and passed as part of the assets.

FINANCIALS

All financials are verified, every transaction which occurred with this business, from 2020. until today, can be verified through name, address, product ID, transaction ID, tracking ID and etc. a serious buyer may ask for a personal meeting where all of the data can be shared in controlled environment. Ad sets and how much money the advertisements consumed for providing results can also be verified. 

FINANCING OPTION?

Depending on several aspects and depending on the buyer, but we can say that it is open. Financing in this kind of business can be done with a down payment and fair percentage of the company profits audited by our team. Details will be discussed with the buyers if they even aim for such option.

CRITIQUE

Most critique we have received was related to the website which we always worked to improve. We have recently acquired a new domain name which added value to the business yet again changed the primary address of the business. This stands as a field which can be improved. More on down sides of the business can be found in SWOT analysis.

ASSETS INCLUDED IN THE SALE:

-TRADEMARK OF 4 YEAR EXISTENCE

-20000$ STOCK

-CONTRACTED HIGH LEVEL COLLABORATIONS

-OPTIMIZED WEBSITE

-BACKUP WEBSITE

-SEVERAL DOMAINS

-MARKETING BLUEPRINT

-SUPPLIER NETWORK IN 3 COUNTRIES

-INSTAGRAM PAGE 

-FACEBOOK PAGE 

-TIKTOK PAGE 

OPERATIONS

Suppliers are located mainly in Switzerland and Asia, we have a network of suppliers with highest quality standard. The ordering process usually goes like this, in the evening I would go through PayPal with my staff to see all the physical items we need to ship tomorrow, we would then deposit the money and exact instructions on what item they are shipping, what kind of packaging, documentation is needed and all client information, in our sleeping hours next day they would usually take care of it and send us the tracking number which would then be given to clients in order to track their orders, and that is basically it. Rough estimate but this business does not take more than two hours a day from my time at this moment, a number of employees vary since there are suppliers but most important is my inner team of 4 people who are in charge of getting the business closer to the buyers with several methods which will all be discovered to the future owner of the business. Our tasks all have a clear objective, get the business closer to already high and existing demand, so we go through and focus on recommending our business to at least 100 new people daily while maintaining an ad campaign that again drives clients to our business.

-PayPal cash on delivery

This creates a lot of trust in clients since they know we do not receive 100% of the money until they receive the products, in online business it is crucial to gain clients' trust, unlike Shopify payments or other, which is not as trusted as PayPal)

-No checkout, clients have the button in Add to cart section.

-Low fee, about 1,5% to 2%.

-Accepts all cards and PayPal.

There are however two downsides to this:

-We cannot verify finances on Shopify.

-We need a unique price for every variation so we know the exact product a client purchased.

CONCLUSION

A company which was built with true passion and which made a slight mark in the industry. We only aim for the company to end up in right hands so we would like to meet the future buyers and potentially create a lasting relationship extending beyond working exclusively with this company.