Outrippin - Outdoor Gear and Accessories - Sell Project

Project details

Built with: Shopify

Website: https://www.outrippin.com

Next step: <p>I think the future owner will be very flexible in terms of what he wants to do and achieve with the store. It can be transformed into one product store, into more specific niche or even become something else. I would suggest to focus more on the brand side and grow it as a brand rather then a typical store selling outdoor gear. If I were to keep the store for the next five years, I would definitely focus more on the brand side and position myself as an alternative and even niche down a bit. I would also get a different supplier and consider the option of product branding, giving the new meaning of the name Outrippin and what it means. As for the marketing side, first I would use all available resources to grow the social profiles such as Instagram, TikTok, Facebook, Twitter and consider a Youtube channel to help with the organic growth. Second, I would take facebook and google advertising game seriously and use it to reach new target audience. One way would be to have some product on hand and start to make unique content across all socials promoting the story behind Outrippin and of course the product itself. But like I said, I think there's a true flexibility in terms of what the buyer wants and can do with the store. So, Dear next Buyer, feel free to use your inspiration and imagination to think of something new/creative to implement to the store and grow it :)</p>