Store, idea & advertising strategy - Sell Project

INCLUDE: Instagram page 550 followers Facebook page 310 likes AD video This store was first made with Shopify and now its on Woocommerce. I'm sure in the potential of it (and who understands what is it about, knows that this product can sell well).. I worked a lot on the copy, psichology, design and flow of the website.. but right now, I just don't have the budget to sustain the project. This store need enouth money at the beginning and a lot of retargeting. There is very little competition but the need of this product is huge. In june, I did a campaign of 200$ with Google Ads.. generating 3 sales, but wasn't profitable.. and I didn't work on retargeting. Also in june, I launched some Fb Ads, making 1 sale after 7$.. but spent only 50 dollars on the campaign, also without retargeting. Also in june, I got 2 other sales.. don't know from where. After the migration to Woocommerce.. I generated just 1 sale with fb ads with 60$. (all can be prooven). Now, one thing is, I had only Paypal payment gateway.. and notices that a lot of people leaved checkout page cause of lack of credit cards payment gateway. With this (little) data, I can say that the product is saleable, with good margins (3-4X). I would use a different approach if I had money and that is with instagram influencers (in the niche), to gain data for later retargeting. Review-type ads for this product is the best way to go.. There are a lot of influencers in the niche to use. The aim would be to generate enouth data for look-likes audience on facebook.. then go with it. The main offer is clear.. buy X product get Y free (bought a plugin for authomatize this). And could go very well with the right ad (I have one ad video.. but it should be used another with the products from the offer.. by the way, the video would be very easy to create 'in-home'... but more info in private). Who has the money to buy from me this store, will easily have the money to make this work.