The bigger ecommerce companies use their in-house developed solution. We have created a SaaS application to let ecommerce companies of any size or an affiliate publisher use this as well.
You can find an example here. Just mouse-over the icons on the 3 images. Those icons with tooltip (we call them hotspots) are generated on our platform.
This website has the ClickImage-script added to their pages, so the marketing guy or owner, can easily add hotspots like you see on that page.
It's application is very well-thought and developed with many features. 2 Features that are very appealing to ecommerce companies are:
- Templates: Users can use templates to re-use the design of a hotspot.
- Productfeeds: Users can add their productfeed, so they can easily add product information to their tooltips and that product data will be continuously updated.